Sample audit: our own site, read from a local build
Audited 2026-10-05. Target: local build (dist). Scope: the site, read from a local built copy.
This is a sample. It is an audit of Gonzo's own site, run so you can see the format. It is not an audit of a client or a prospect, and nothing in it is a client result: Gonzo has no paying clients yet.
This report was generated by software agents (Gonzo's audit agent, gonzo_seo_audit), not written by a person. It lists what the agent could see in the page's HTML. It can be wrong, and where it says 'needs a person to confirm' it means that.
No person has read or edited this report.
Summary
The score is a triage heuristic for deciding what to fix first. It is not a ranking prediction, and a PASS on a trust check means a cue was found in the HTML, not that a buyer would be persuaded by it.
Findings, most serious first
High (2 issue(s), 3 place(s))
Fix these first. Each one can hide the page from a reader or make the page contradict itself.
Allowed to be indexed indexable, weight 6
robots meta says noindex
Affects 2 pages
https://gonzo.co.in/app/https://gonzo.co.in/trends/
- noindex, follow
Proposed fix: remove noindex if this page is meant to be found
A named person is visible trust_named_person, weight 8
no named person found on any audited page
Where: https://gonzo.co.in
Proposed fix: add a founder or director page with a real name and role, and link it from the footer
Medium (1 issue(s), 1 place(s))
Worth fixing in the same pass.
Registered address and company number trust_registered_identity, weight 8
not found on any audited page: a company identifier
Where: https://gonzo.co.in
Proposed fix: show the registered address and the company identifier in the footer
Low (1 issue(s), 46 place(s))
Small, safe improvements.
Questions answered directly question_answers, weight 4
no question-style heading followed by a short answer
Affects 46 pages
https://gonzo.co.in/https://gonzo.co.in/about_us/https://gonzo.co.in/agency-retainer-vs-gonzo/https://gonzo.co.in/ai-marketing-automation-services/https://gonzo.co.in/ai-sdr-platforms-vs-gonzo/https://gonzo.co.in/app/https://gonzo.co.in/blog/https://gonzo.co.in/calculator/https://gonzo.co.in/compare/https://gonzo.co.in/contact/https://gonzo.co.in/crm-integration-lead-management/https://gonzo.co.in/demo/https://gonzo.co.in/diy-zapier-make-n8n-vs-gonzo/https://gonzo.co.in/docs/https://gonzo.co.in/document-automation-workflows/https://gonzo.co.in/examples/https://gonzo.co.in/examples/velesia/https://gonzo.co.in/free-audit/https://gonzo.co.in/generic-chatbot-vs-gonzo/https://gonzo.co.in/hiring-in-house-vs-gonzo/https://gonzo.co.in/how-it-works/https://gonzo.co.in/landing-page-automation/https://gonzo.co.in/make-automation-specialists/https://gonzo.co.in/mcp/https://gonzo.co.in/n8n-automation-services/https://gonzo.co.in/no-code-automation-australia/https://gonzo.co.in/no-code-automation-canada/https://gonzo.co.in/no-code-automation-india/https://gonzo.co.in/no-code-automation-ireland/https://gonzo.co.in/no-code-automation-services-germany/https://gonzo.co.in/no-code-automation-services-hong-kong/https://gonzo.co.in/no-code-automation-services-singapore/https://gonzo.co.in/no-code-automation-services/https://gonzo.co.in/no-code-automation-uae/https://gonzo.co.in/no-code-automation-uk/https://gonzo.co.in/no-code-automation-united-states/https://gonzo.co.in/pricing-india/https://gonzo.co.in/pricing/https://gonzo.co.in/privacy-policy/https://gonzo.co.in/seo-services/https://gonzo.co.in/services/https://gonzo.co.in/task-automation-services/https://gonzo.co.in/trends/https://gonzo.co.in/trust/https://gonzo.co.in/whatsapp-marketing-automation-services/https://gonzo.co.in/zapier-automation-consulting/
Proposed fix: add a heading that asks the buyer's question, then answer it in 60 words or fewer
What passed (16 checks)
- Canonical link
- A chat box with nobody behind it
- Repeated meta tags
- Last-updated date
- Page language declared
- Internal links
- Structured data does not contradict itself
- Structured data is valid
- Meta description
- Social preview tags
- The page answers
- robots.txt
- One main heading
- sitemap.xml
- Page title
- Two SEO plugins at once
A pass means a cue was found in the HTML. It does not mean the page persuades a buyer.
Found in AI answers: what the site's own files say
Answer engines quote pages that are clear about who the business is and what it does. This section only reads files that are on the site. It does not measure whether any AI tool cites it.
| AI crawler | Operator | What robots.txt says |
|---|---|---|
GPTBot | OpenAI | named in robots.txt: allowed |
ClaudeBot | Anthropic | named in robots.txt: allowed |
PerplexityBot | Perplexity | named in robots.txt: allowed |
Google-Extended | named in robots.txt: allowed | |
CCBot | Common Crawl | named in robots.txt: allowed |
- llms.txt: found
- Structured data types found: AboutPage (1), Article (4), BreadcrumbList (60), CollectionPage (7), ContactPage (1), FAQPage (23), ItemList (3), Organization (61), Service (9), WebPage (48), WebSite (61)
- Nothing here predicts whether any AI answer will cite this site; no one can promise that.
- llms.txt is an emerging convention. No major search or AI provider has confirmed that it changes ranking or citation.
- robots.txt is a request, not enforcement: a crawler may ignore it.
- Whether answer engines actually cite the site would need a paid service that runs prompts through them; none was used.
How the score is worked out
Each check has a weight. For each check, the share of its applicable results that pass earns that share of its weight. Total weight 138. Score = 100 x earned / possible, rounded down. A check that does not apply is left out of both sums, and a result marked 'needs a person' earns nothing. Challenge any weight.
| Check | Scope | Weight | What it checks |
|---|---|---|---|
| The page answers (page_ok) | page | 6 | the page answers with a 2xx status |
| Page title (title) | page | 8 | one <title>, 20 to 65 characters |
| Meta description (meta_description) | page | 6 | one meta description, 70 to 170 characters |
| One main heading (single_h1) | page | 8 | exactly one h1 |
| Canonical link (canonical) | page | 12 | exactly one canonical link, absolute, on this host (several is the plugin-conflict symptom) |
| Repeated meta tags (duplicate_meta) | page | 10 | no repeated meta description, og:title, og:description or twitter tags |
| Allowed to be indexed (indexable) | page | 6 | no noindex on a page that is meant to be found |
| Social preview tags (open_graph) | page | 4 | og:title, og:description, og:type, og:url and og:image present |
| Language versions (hreflang) | page | 3 | when hreflang is used: valid codes, a self reference and an x-default |
| Structured data is valid (json_ld_valid) | page | 8 | JSON-LD present and every block parses |
| Structured data does not contradict itself (json_ld_conflicts) | page | 10 | at most one Organization block per entity: no duplicate or conflicting copies |
| Questions answered directly (question_answers) | page | 4 | on pages of 300+ words: a question-style heading answered concisely |
| Last-updated date (freshness) | page | 4 | on pages of 300+ words: a modified date within 365 days |
| Internal links (internal_links) | page | 3 | at least 3 internal links with anchor text |
| Page language declared (html_lang) | page | 2 | the <html> element declares a language |
| Two SEO plugins at once (two_seo_plugins) | site | 10 | no two SEO plugins active together |
| robots.txt (robots_txt) | site | 6 | robots.txt present, not blocking everything, naming a sitemap |
| sitemap.xml (sitemap_xml) | site | 6 | sitemap.xml present, valid, same host |
| A named person is visible (trust_named_person) | site | 8 | a named person (founder, director or author) is visible |
| Registered address and company number (trust_registered_identity) | site | 8 | a registered address and a company identifier are visible |
| A chat box with nobody behind it (chat_widget) | site | 6 | no chat widget, or one the owner confirms is staffed |
What was not checked
- Content built by JavaScript (only the HTML as served is read)
- Core Web Vitals and page speed
- Mobile rendering
- Backlinks and keyword rankings
- Indexing status in Google Search Console or Bing Webmaster Tools
- Broken external links
- Any page beyond the page limit of this run
How the page was read
- Nothing was fetched over a network: the pages were read from a local built directory.
- robots.txt was read first and obeyed; an unreadable robots.txt counts as a no.
- The pages are read as served (HTML only), with an honest user agent, and nothing was logged in to, changed or published.
- User agent:
JarvisBot/1.0 (+https://github.com/Ithastobe1/jarvis)
Pages read (61)
https://gonzo.co.in/, page score 95https://gonzo.co.in/services/, page score 95https://gonzo.co.in/demo/, page score 95https://gonzo.co.in/how-it-works/, page score 95https://gonzo.co.in/delivery/, page score 100https://gonzo.co.in/compare/, page score 95https://gonzo.co.in/blog/, page score 95https://gonzo.co.in/trust/, page score 95https://gonzo.co.in/pricing/, page score 95https://gonzo.co.in/free-audit/, page score 95https://gonzo.co.in/contact/, page score 95https://gonzo.co.in/app/, page score 89https://gonzo.co.in/lead-response-engine/, page score 100https://gonzo.co.in/dormant-list-revival/, page score 100https://gonzo.co.in/client-onboarding-services/, page score 100https://gonzo.co.in/ai-receptionist/, page score 100https://gonzo.co.in/quote-to-invoice-automation/, page score 100https://gonzo.co.in/ai-outreach-lead-qualification/, page score 100https://gonzo.co.in/ecommerce-support-assistant/, page score 100https://gonzo.co.in/managed-automation-retainer/, page score 100https://gonzo.co.in/connected-operations-layer/, page score 100https://gonzo.co.in/ai-marketing-automation-services/, page score 95https://gonzo.co.in/crm-integration-lead-management/, page score 95https://gonzo.co.in/whatsapp-marketing-automation-services/, page score 95https://gonzo.co.in/document-automation-workflows/, page score 95https://gonzo.co.in/landing-page-automation/, page score 95https://gonzo.co.in/task-automation-services/, page score 95https://gonzo.co.in/seo-services/, page score 95https://gonzo.co.in/no-code-automation-services/, page score 95https://gonzo.co.in/zapier-automation-consulting/, page score 95https://gonzo.co.in/make-automation-specialists/, page score 95https://gonzo.co.in/n8n-automation-services/, page score 95https://gonzo.co.in/agency-retainer-vs-gonzo/, page score 95https://gonzo.co.in/ai-sdr-platforms-vs-gonzo/, page score 95https://gonzo.co.in/diy-zapier-make-n8n-vs-gonzo/, page score 95https://gonzo.co.in/generic-chatbot-vs-gonzo/, page score 95https://gonzo.co.in/hiring-in-house-vs-gonzo/, page score 95https://gonzo.co.in/no-code-automation-australia/, page score 95https://gonzo.co.in/no-code-automation-canada/, page score 95https://gonzo.co.in/no-code-automation-india/, page score 95https://gonzo.co.in/no-code-automation-ireland/, page score 95https://gonzo.co.in/no-code-automation-services-germany/, page score 95https://gonzo.co.in/no-code-automation-services-hong-kong/, page score 95https://gonzo.co.in/no-code-automation-services-singapore/, page score 95https://gonzo.co.in/no-code-automation-uae/, page score 95https://gonzo.co.in/no-code-automation-uk/, page score 95https://gonzo.co.in/no-code-automation-united-states/, page score 95https://gonzo.co.in/trends/, page score 89https://gonzo.co.in/doubts/, page score 100https://gonzo.co.in/calculator/, page score 95https://gonzo.co.in/examples/, page score 95https://gonzo.co.in/examples/velesia/, page score 95https://gonzo.co.in/mcp/, page score 95https://gonzo.co.in/docs/, page score 95https://gonzo.co.in/about_us/, page score 95https://gonzo.co.in/pricing-india/, page score 95https://gonzo.co.in/privacy-policy/, page score 95https://gonzo.co.in/blog/speed-to-lead-what-the-evidence-says/, page score 100https://gonzo.co.in/blog/waking-a-dormant-customer-list-consent-basics/, page score 100https://gonzo.co.in/blog/whatsapp-business-24-hour-window-templates-opt-in/, page score 100https://gonzo.co.in/blog/why-we-never-say-100-percent-qualified/, page score 100
Proposed changes
Each one is a proposal. Nothing was applied to the site, and this audit has no access to change it.
Show a named person
# Show a named person
PROPOSAL - not applied.
- Check: trust_named_person
- Applies to: https://gonzo.co.in
- Form: manual
## Proposed change
Add a founder or director page (name, role, a real photo) and link it from the footer. Publish a Person block only with the real name:
{"@type": "Person", "name": "{REAL NAME}", "jobTitle": "{ROLE}"}
## Why
A buyer being asked to trust a vendor they have never met looks for a person first.
## How to verify
Re-run the audit: trust_named_person passes.
Show the registered address and company identifier
# Show the registered address and company identifier
PROPOSAL - not applied.
- Check: trust_registered_identity
- Applies to: https://gonzo.co.in
- Form: manual
## Proposed change
Footer block, to be filled by the owner with the REAL values (do not publish placeholders):
Registered office: {REGISTERED ADDRESS}
Company identifier: {IDENTIFIER}
## Why
A verifiable registration is a concrete signal for a buyer abroad.
## How to verify
Re-run the audit: trust_registered_identity passes.
The run itself
The agent ran inside the Autopilot kernel: the kill switch and the circuit breaker were checked before the first request and every action went into a hash-chained audit log (66 entries, chain verified). Documents were filed to a sandbox store; nothing was published or sent.
2 of the agent's own filed documents were held back by its money-language filter, because this site's page addresses or wording include words such as pricing or billing. This report was written from the agent's findings separately, and quotes the page's own words.