Compared
An agency retainer or a fixed-scope system
You hired an agency to fix your follow-up. A few months in, the invoice still arrives every month, the scope has drifted, and nobody can say who owns the accounts. Many agencies are good. What deserves a look is the structure: what is fixed, who holds the keys, and what happens when you leave.
Free audit, no accounts, we change nothing.
Or ask a person: aimarketing@gonzo.co.in +91 7390990227 WhatsApp
Side by side
| What to compare | Gonzo | The alternative |
|---|---|---|
| Scope | Each product lists its deliverables by name. The Lead Response Engine has 5. | Varies by agency. Ask whether scope is fixed or quoted per project. |
| Price | Fixed. The Lead Response Engine costs $2,000 to set up and $600 a month, which is $9,200 in the first year, and it goes live in 10 business days. | Prices vary widely, and we publish none for agencies. Get a written quote that lists what is included. |
| What the monthly fee covers | The monthly fee is fixed and listed on the price page, for example $600 for the Lead Response Engine. | Ask what the monthly fee covers: hours, deliverables, or both. Ask what happens in a month when you use more, and in a month when you use less. |
| Time to live | Lead Response goes live 10 business days from a signed scope and the deposit. Across the price list the range is 7 to 21 business days. | Ask for a dated plan. |
| People | Most of the delivery is automated. A named contact and a response-time commitment come with the managed retainer ($2,500 setup, $2,500 a month). | A team of people. Ask who does the work and who your contact is. |
| After launch | Without the managed retainer, what you get after launch is not on file, and a person confirms it before you sign. | Ask what support continues after launch, for how long, and at what price. |
| Custom and one-off work | Out of scope. A custom job is a separate engagement, and a slower one. | Agencies are strongest here: strategy, creative work, and unusual integrations. |
| Messages sent in your name | Anything a system sends on its own says it is from an AI. | Ask who writes the messages that go out in your name. Ask whether recipients are told when software wrote one. |
| Ownership and exit | Get the exit terms in writing before you sign: what you keep and what stops. | Put the same question to any agency: who owns the accounts, workflows, and data when the contract ends? |
| Reporting | Every product has a report on a stated schedule: daily, weekly, or monthly, as each product page lists it. | Ask for a sample. |
Cells about the alternative that carry a number cite their source. Cells without one are questions to ask, not claims.
Our view
When the alternative wins
- You need strategy, creative work, or a one-off custom build that a fixed-scope product cannot cover.
- You want a team that can change scope week by week.
- The job is bigger or stranger than anything on our price list.
When Gonzo wins
- The job fits a named product and you want its price on one page before the first call.
- You want a fixed price and a go-live date.
- You would rather read a written scope than sit through status meetings.
Start with the free audit.
Send one web address. In about five business days you get a short written report. If a system fits, a fixed-price scope follows.
Free audit, no accounts, we change nothing.
Or ask a person: aimarketing@gonzo.co.in +91 7390990227 WhatsApp